The method

Three reliances. One rule.

Nicotine holds on in three different ways, so Quitterly works on all three from day one. Here is the whole method, with nothing hidden behind a sign up.

What are the three reliances?

  • An open, relaxed hand: letting go of the habit

    The habit.

    The hand-to-mouth, the device in your pocket, the bed, the drink, the break. It stops on day one. Completely.

  • A smiling heart-shaped battery charging back up

    The nicotine.

    Your body's craving. It steps down at a pace you choose, with nicotine gum or lozenges as the floor if you want them.

  • A thought bubble with a calm sunrise inside

    The reason.

    Stress, reward, boredom, fitting in. We work on why you reached for it, the whole way through.

The gum is the floor. The vape is never the fallback.

Where does nicotine gum fit in?

The act stops on day one. The nicotine comes down at a pace you pick, and nicotine gum or lozenges sit underneath as the floor if you want them.

In studies of smokers, nicotine replacement raised quit rates by 50 to 60%.

Source: Cochrane Review, Hartmann-Boyce et al. 2018

Your pack sets the ceiling

Your pack sets the max; you decide how far below it you go. Limits differ by market and product, so check your pack and never go over its maximum. If you are unsure, ask a pharmacist.

How fast do you step down?

You choose the pace when you lock in your plan, and you can change it later.

  • Slow

    Recommended

    Weeks 1 to 3: break the act on steady gum. Then step down to zero by week 12.

  • Moderate

    Step down from week 1

    The act stops on day one, and the nicotine starts coming down in your first week.

  • Fast

    From day one

    Both at once, from the first morning. The shortest road and the bumpiest.

What makes it different?

  • A plan, not a counter.

    Quitterly gets to know you: what you use, how much, and when you crave it most. Then it builds a step-down plan around your life, with nicotine replacement if you want it, from day one to nicotine-free.

  • Habit and nicotine, beaten separately.

    There's the nicotine, and there's the habit: the hand-to-mouth, the bed, the drink, the break. Quitterly tracks both, so neither sneaks back in.

  • Slips don't reset you.

    One bad meal doesn't undo a diet. One puff doesn't undo your quit. Quitterly helps you work out what happened and get straight back on track.

  • Help in the moment.

    Craving? Open Quitterly instead. Breathing, distractions, a 3-minute game, or someone to talk to, right when you need it.

Which quitter type are you?

There are six. Your type shapes your danger zones, your nudges and the rooms you land in. There is no score and no league table.

  • Constant Grazer mascot: a goat happily chewing a sprig of leaves

    Constant Grazer

    Never far from it. First puff within minutes of waking, little top-ups all day.

  • Night Grazer mascot: a sleepy owl on a crescent moon

    Night Grazer

    Fine by day. Evenings, drinks and bed are where it bites.

  • Morning Ritualist mascot: a crowing rooster holding a cup of coffee

    Morning Ritualist

    Coffee, commute, first hit. Mornings are the habit.

  • Social Puffer mascot: a pufferfish in a party hat with a drink

    Social Puffer

    Barely bothered alone. A drink and friends, and it's back in your hand.

  • Stress Reliever mascot: a calm hedgehog with its eyes closed

    Stress Reliever

    Work or life squeezes, and you reach for it.

  • Bored Hands mascot: a raccoon spinning a fidget spinner

    Bored Hands

    Scrolling, driving, waiting. Your hands want something to do.

Answer 8 questions in the app to find yours.

What does it look like day to day?

  1. 1 Answer 8 quick questions.
  2. 2 Meet your quitter type (six of them, from Night Grazer to Stress Reliever).
  3. 3 Get a plan with your pace, your danger zones and your quit date.
  4. 4 Every day: a morning push, "I beat it" wins, SOS when it bites, and a tribe that gets it.

See it in the app

Early designs. The app is being built in the open.

  • Quit type reveal screen reading "You are a Night Grazer" with the triggers that come with it.
    Your quitter type
  • Plan screen where you choose nicotine replacement or willpower only, a pace, a quit day and the danger zones the plan covers.
    Your plan, your call
  • SOS screen with a 3 minute countdown reading "It is a craving. It will pass." and two options, distract me or calm me down.
    SOS
  • Learn screen with the Quitterly method, a day by day guide and playbooks for drinks, coffee, bedtime, stress, after meals and boredom.
    Learn

Quit with the first cohort

Quitterly is free, and everyone who joins before launch keeps it free for life.

Join the founding quitters