Join the founding quitters

Be a quitter.

Quitterly is the quit app for anyone hooked on nicotine: vapes, IQOS, pouches or cigarettes. A real plan, honest support, and no judgement when life happens.

Join the founding quitters

Free for life for everyone who joins before launch.

Why another quit app?

Most quit apps are counters. They tell you how many days it's been and how much money you've saved. Nice to know. Doesn't help at 11pm when you want the vape.

Quitterly is built for the moment you want to give in.

Three reliances, beaten from day one

  • The habit.

    The hand-to-mouth, the device in your pocket, the bed, the drink, the break. It stops on day one. Completely.

  • The nicotine.

    Your body's craving. It steps down at a pace you choose, with nicotine gum or lozenges as the floor if you want them.

  • The reason.

    Stress, reward, boredom, fitting in. We work on why you reached for it, the whole way through.

The gum is the floor. The vape is never the fallback.

See how the method works

How it works

  1. 1 Answer 8 quick questions.
  2. 2 Meet your quitter type (six of them, from Night Grazer to Stress Reliever).
  3. 3 Get a plan with your pace, your danger zones and your quit date.
  4. 4 Every day: a morning push, "I beat it" wins, SOS when it bites, and a tribe that gets it.

A look at the app

Early designs. The app is being built in the open.

  • App welcome screen reading "Be a quitter." above three promises: a plan built around you, craving help in 3 minutes, a tribe in your corner.
    Welcome
  • App home screen showing a puff-free timer at 46 hours 38 minutes, money saved, the current phase, and the day 1 to 3 chat room.
    Home
  • Plan screen where you choose nicotine replacement or willpower only, a pace, a quit day and the danger zones the plan covers.
    Your plan, your call
  • SOS screen with a 3 minute countdown reading "It is a craving. It will pass." and two options, distract me or calm me down.
    SOS
  • Tribe chat screen with open rooms for your first 72 hours, messages from other quitters and a win posted to the room.
    Tribe
  • Milestone screen reading 24 hours, day one done, with a share card.
    Milestones

From the founder

I'm GJ (Gaurav Joshi). I've spent twenty years in strategy and commercial roles across energy, consulting and finance, with an INSEAD MBA somewhere along the way. None of it helped me put the vape down.

On 19 October 2026 at 5:40pm I left my last vape on a bar table and went home feeling like a hero. A couple of hours later the craving arrived. I had a pack of nicotine gum that had been sitting in my bag for a month. I chewed it like it owed me money, felt sick, and decided it would never work. (It does. I was chewing it wrong.)

GJ, founder, quitter in progress

Read the whole story

Quit with the first cohort

Be one of the first to use Quitterly. Founding quitters get the app free for life, early access on Android, and a direct line to me.

Free for life for everyone who joins before launch.

What do you use? optional

By joining you agree to me storing your email so I can tell you when Quitterly is ready. More in the privacy notice.

No spam. One email when it's ready. Updates only if you tick the box, and you can unsubscribe anytime.

Questions people ask

  • Is it really free?
    Yes. Founding quitters get it free for life. No ads, ever.
  • Which devices?
    Vapes, IQOS and heated tobacco, pouches and cigarettes. Using more than one is common, and fine.
  • Do I have to use nicotine gum?
    No. The plan recommends it because the evidence is strong, but there's a willpower-only path with the same plan, SOS and tribe.
  • iPhone?
    Android first. iPhone follows.
  • Is this medical advice?
    No. Quitterly is support and a plan. Follow your product's label, and talk to a pharmacist or doctor if you're unsure.
  • Who's behind it?
    One person, quitting while building it. Meet GJ.